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Case intro
Fues wanted to modernize their digital presence and communicate their values, safety, teamwork, and craftsmanship. In a way that resonates with both clients and potential employees. They partnered with us to create structured, story-driven content that captures who they are and why their team is proud of the work they do.
Client: FUES
Location: Rotterdam
Industry: Construction, Tech
Duration: Ongoing partnership
Challenges
- Tight Timeline: All videos needed to be captured, edited, and delivered within 1 week.
Their work speaks for itself on-site, but online it wasn’t yet capturing the atmosphere, the people, or the pride behind the projects. The challenge was to translate the real fues experience into consistent, story-driven content that resonates with clients, partners, and future employees.
Approach
We embedded ourselves into their workflow to understand the heartbeat of the company, their team. From toolbox meetings to on-site operations, we captured the details that define fues: collaboration, precision, and a family-like atmosphere.
Our approach combined:
- Structured storytelling to highlight values like safety, reliability, and craftsmanship.
- Cinematic b-roll that showcases both process and people.
- Interviews that let employees speak honestly about the culture.
- LinkedIn-ready edits in polished 16:9 formats to match their corporate identity.
- A consistent visual style aligned with FUES’ brandbook.
By focusing on authenticity and clarity, we created content that feels professional yet human exactly how fues operates.
Results
The content helped fues build a stronger digital footprint and a clearer brand identity. The videos resonated with their audience, leading to higher engagement and a more recognizable online presence. Team members felt represented, clients understood their values better, and the company now has a steady stream of content that reinforces trust, safety, and expertise. Most importantly, the messaging now reflects who fues really is: a reliable partner with a team that takes pride in doing the job right.
” Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient. “
CTO
Miguel V. Stanton