Playlist
0:19
0:30
Case intro
As an emerging artist, Elijah wanted to release his new song with a strong visual identity and a rollout strategy that would help him stand out in a crowded music landscape. He had the music and the message, but he needed a full creative plan: visuals that matched the emotion of the track, consistent formats for social media, and a content rollout that supported the momentum of his release.
The challenge was to turn one song into a complete visual world.
Location: Rotterdam, Brussel
Duration: 1 Week
Aproach
We created a full social content ecosystem around Elijah’s track, built on six unique formats each crafted to match the mood, energy, and story of the song.
Creative Direction & Format Design
- We first analyzed the song’s tone, tempo, and themes.
- Based on that, we developed six social-ready formats that felt cinematic, personal, and unique to Elijah.
- Each format had its own purpose: storytelling, performance, teaser buildup, aesthetic visuals, and hype content.
Location-Based Filmmaking
- The locations were chosen after selecting the formats ensuring every spot matched the emotion of the track.
- From intimate close-up setups to wider atmospheric scenes, the visuals were tailored to enhance the music, not distract from it.
Rollout Strategy
- We built a structured publishing plan to support the release leading up to launch day and the weeks after.
- The rollout included:
- Teaser clips
- Performance snippets
- Visual mood pieces
- Everything was curated to keep Elijah consistently visible, relevant, and on-brand across social platforms.
By aligning the creative, the visuals, and the strategy, we transformed his song into a complete digital release package.
Results
The six-piece content series gave Elijah a cohesive visual identity around his song, helping him stand out in his niche and build anticipation for the release. The formats performed strongly across social media, increasing engagement and giving him a professional edge in the eyes of both listeners and industry peers.
The release rollout felt intentional, polished, and fully branded offering Elijah a foundation he can reuse for future drops.
Most importantly, the visuals elevated the music, allowing the audience to connect with the track on a deeper, more emotional level.
” Stunning product shots that elevated our brand. They understood our vision and nailed every detail. Professional and efficient. “
CTO
Miguel V. Stanton