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Case intro
Cashdesk wanted to refresh their digital presence and clearly communicate the value of their POS solutions to restaurants. Although their product is strong and widely used, their online content didn’t yet show how intuitive, fast, and reliable the system is in real-world settings. The challenge was to create short-form content that feels modern, dynamic, and easy for restaurant owners to understand within seconds without losing the professional edge of a SaaS company.
Client: Cashdesk
Location: Netherlands
Industry: IT, Software
Duration: 3 days
Approach
Cashdesk wanted to refresh their digital presence and clearly communicate the value of their POS solutions to restaurants. Although their product is strong and widely used, their online content didn’t yet show how intuitive, fast, and reliable the system is in real-world settings. The challenge was to create short-form content that feels modern, dynamic, and easy for restaurant owners to understand within seconds without losing the professional edge of a SaaS company.
Results
The videos helped Cashdesk strengthen their social presence and better communicate the value of their product to restaurant owners. Engagement on the content increased, and viewers gained a clearer understanding of how Cashdesk functions in everyday operations. The creative approach positioned their system as fast, modern, and reliable helping them stand out in a competitive market and making their product easier to trust at first glance.